The definitions below will gain meaning as you learn more about the revenue development process.
Financial resources — The various assets of your organization, from actual cash, property, and inventory, to your staff and volunteers, goodwill, reputation, constituent base, board members, and partners of your organization.
Income strategy — The direction you will take in the coming twelve months to generate more income, whether contributed, earned, or in some other form. Organizations can choose to raise cash from existing revenue sources; raise cash from a new source; form an alliance or partnership with an organization that brings cash; or form an alliance or partnership with an organization that brings in-kind resources.
Revenue source — A discrete income source with its own characteristics and requirements. It can be earned income or unearned income. Each of the fifteen discrete income streams is called a revenue source.