Overview

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Welcome to the e-learning lesson on Building Multiple Revenue Sources. It's usually a safe bet to assume that a nonprofit organization would like to increase its revenue. High-performing nonprofit organizations foster a culture of constant improvement and regularly ask, "How can we grow and sustain increasing levels of income?" The tools, resources, and knowledge included in this training will enable you to raise more money through the development of a targeted strategy that caters to your organization's stage of development, strengths, and community assets. By the end of this training you will be able to: identify fifteen different types of revenue sources and execute the five-step revenue development process, which includes assessing goals and resources, identifying an income strategy, selecting a revenue source, developing and executing a revenue source plan, and evaluating results.

Get started with building multiple revenue sources.

This training provides an overview of fifteen different revenue sources, insight into how online tools can help support revenue development, a step-by-step guide to developing a new revenue source, and analysis tools to help you assess your organization's strengths and limitations. After reviewing this training, you will know how to evaluate, start, and sustain one or more new income or revenue sources.

Build your revenue-generating vocabulary.

The definitions below will gain meaning as you learn more about the revenue development process. 

Financial resources — The various assets of your organization, from actual cash, property, and inventory, to your staff and volunteers, goodwill, reputation, constituent base, board members, and partners of your organization.

Income strategy — The direction you will take in the coming twelve months to generate more income, whether contributed, earned, or in some other form. Organizations can choose to raise cash from existing revenue sources; raise cash from a new source; form an alliance or partnership with an organization that brings cash; or form an alliance or partnership with an organization that brings in-kind resources.

Revenue source — A discrete income source with its own characteristics and requirements. It can be earned income or unearned income. Each of the fifteen discrete income streams is called a revenue source.