Even after a COP has been formed, members will need to further explore common organizational needs and the range of expertise available within the group. This information can be surfaced at an in-person event or through virtual activities, such as teleconferencing or online work. For example, during a meeting, small groups can identify and prioritize their organizations’ needs and then discuss how the COP can tackle these issues. On the other hand, a needs assessment can be conducted through online polling technology. And members can learn about their collective experience by conducting “appreciative” interviews in which pairs explore each other’s knowledge and talents. Whatever methods you chose to help members uncover their needs and expertise, this information helps people recognize the value and gains that may result from their participation in the community of practice.