Although there are many uses for the information generated by outcome measurement, organizations often engage in outcome measurement because they are required to do so. They are asked to be accountable for the use of their grantmakers' funds. This includes foundations and grantmaking organizations such as United Way, as well as local, state, and Federal governments.
Every organization hopes to deliver quality services. Outcome measurement will help you understand whether or not you do. With the information you collect, you can determine which activities to continue and build upon and which you may need to change in order to improve the effectiveness of your program.